Coffee, Tea or Richard Branson, Anyone? OK, But No Orange Juice, Tony Fernandes Insists!

Loving this CNN picture with its tongue-in-cheek caption!

Exactly a year ago, I blogged about two very savvy marketeers and my all-time favourite CEOs, Virgin boss Richard Branson and Air Asia boss Tony Fernandes.  Richard had by then lost a bet to Tony. 

I did wonder when (not if) Richard would eventually get down to shaving his legs and cross-dressing as an AirAsia stewardess, when the Virgin racing team lost to AirAsia's Lotus team in the 2010 Grand Prix.

Count down to May 2013.

Air Asia Brand Flies High

Air Asia makes for a good case study in branding.

I have never flown Air Asia. I don't have friends or relatives working there. Neither do I have a vested interest in this low-cost carrier which has remarkably built a name for itself in 10 short years.