Showing posts with label brand experience. Show all posts
Showing posts with label brand experience. Show all posts

Monday, 30 April 2012

A Lesson from Hainan

Famed Yalong Bay in Sanya
There is a lesson to be learnt when there is over-promise - and failure to deliver the goods. A case in point - Hainan island in the Republic of China, touted to be the Hawaii of the East. 
My recent holiday to Hainan blew to pieces whatever illusion I had of this supposedly enchanting jewel of the East  that so proudly fashions itself after Hawaii, from its glossy marketing of tropical and sandy beaches to its greeting of "Yanuda" inspired by Hawaii's "Aloha".