Wednesday, 16 May 2012

Air Asia Brand Flies High

Air Asia makes for a good case study in branding.

I have never flown Air Asia. I don't have friends or relatives working there. Neither do I have a vested interest in this low-cost carrier which has remarkably built a name for itself in 10 short years.

Thursday, 3 May 2012

Public Transport: Shareholder or Public Interest, First?

The Straits Times report, 3 May 2012

How much beating can one's reputation endure?

Following a dip in the share price of the SMRT, projected lower dividends and increased spending on upgrading Singapore's 25-year-old rail system, analysts have suggested to the news media that Singapore's rail system could be nationalized. 

Should the SMRT - or the state - run something as critical as a country's public transport system? Is nationalization the answer? Not according to the Government Parliamentary Committee for Transport, quoted in media reports.