Exactly a year ago, I blogged about two very savvy marketeers and my all-time favourite CEOs, Virgin boss Richard Branson and Air Asia boss Tony Fernandes. Richard had by then lost a bet to Tony.
I did wonder when (not if) Richard would eventually get down to shaving his legs and cross-dressing as an AirAsia stewardess, when the Virgin racing team lost to AirAsia's Lotus team in the 2010 Grand Prix.
Count down to May 2013.